One You and Every Mind Matters
The "One You" and "Every Mind Matters" projects aimed to create a mobile-centric web platform that supports mental and physical well-being. Working with Public Health England (PHE) and the NHS, the goal was to design a flexible digital tool that could adapt to evolving campaign needs.
London, England
PHE 2013 x NHS 1948
Public Healthcare
PHE £4.5 billion (2019)
NHS £152 billion (2020)
PHE 5,500
NHS 1.3 million+
Challenge
The key challenge was to design a user-friendly, intuitive platform within the constraints of government guidelines and limited colour palettes. The platform needed to be both functional and engaging, catering to the varied needs of users while aligning with strict organisational policies.
Results
The project successfully delivered a platform that met and often exceeded user expectations. The design was aesthetically pleasing, complied with policy requirements, and offered an optimized user experience, demonstrating adaptability to future changes and campaign requirements.
80%
User Satisfaction
85%
Task Completion Rate
15,000
Adoption Rate - First quarter
Desk Research
Analysed data from Public Health England and the NHS to understand user needs, expectations, and preferences.
Key Points
User Insights:
Preferred engaging, practical, and easy-to-apply advice over formal or medical-heavy content.
Favoured positive, inspiring messages that encourage behavioural change.
Impact:
Defined a direction for creating a functional and emotionally engaging user experience.
User Interviews
Conducted fieldwork with a User Research Manager to validate client research and uncover user challenges.
Key Points
Findings:
Users were indifferent to the platform, with no standout benefits or engaging features.
Poor navigation negatively impacted engagement and satisfaction.
Identified a link between high stress, busy lifestyles, and unhealthy habits among users.
Impact:
Provided direction to enhance navigation and deliver a more user-focused, impactful digital experience.
User Journey & Site Map
Facilitated workshops and crafted a user journey map and site map to enhance navigation and align with user needs.
Key Points
Workshops:
Retrospective mapping to identify pain points in the current user journey.
Prospective mapping to anticipate roadblocks in future development.
Deliverables:
User journey map addressing inefficiencies and opportunities.
Site map prioritising intuitive navigation and user-centric design, later refined to meet policy requirements.
Impact:
Delivered a flexible, user-focused framework aligned with both user needs and organisational goals.
Sketches
Used iterative sketching to reconcile user needs, organisational policies, and content mandates. This process ensured a functional, user-friendly design aligned with personas, journey maps, and policy directives, validated through testing and evaluations.
Style guide
Lo-fidelity wireframes to high-fidelity prototypes
Balanced user needs, client demands, and strict government style guidelines to deliver an engaging, intuitive platform.
Summary
Designed within a limited two-colour palette using principles of colour psychology and visual hierarchy to enhance usability and engagement.
Adopted an agile, iterative process with regular development updates and robust user testing to refine the design.
Delivered a final platform that adhered to guidelines while exceeding user and client expectations, showcasing creative problem-solving and adherence to UX best practices.
“ Ryan is a fantastic addition to any team. I was constantly impressed with his ability to bring insight and creative energy to one of the biggest digital products PHE has launched in many years; Every Mind Matters - our flagship Mental Health product. Ryan consistently showcases talent and expertise for user-centred design. He backs himself to ensure the product is designed to ensure the best possible user experience, an asset to any project. ”
Becki Lake
Senior Product Manager | Public Health England
Conclusion
This project highlighted the importance of balancing user needs with organisational constraints. The outcome was a robust, user-centred digital tool that supports the ongoing efforts of PHE and the NHS in promoting mental and physical health.